While Silicon Valley chased unicorns with venture dollars, Daniel Rotman quietly built a cat health startup on restraint and revenue — and sold it to Mars for $1.4 billion. Here's what founders can learn from a business nobody took seriously.---SLUG---prettylitter-1b-exit-capital-efficient-pet-startup---BODY
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How PrettyLitter Built a $1.4B Exit by Ignoring the Hypergrowth Playbook
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