Poker Tables as Pitch Decks: Why Startups Are Betting Big on Stunt Marketing

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An AI startup's $100,000 founder poker tournament is the latest example of companies trading press releases for spectacle — and it raises real questions about who gets a seat at the table.

When a startup bills its poker tournament as "the largest founder poker tournament of all time," it's not really talking about cards. It's talking about coverage, community, and the kind of ambient credibility that comes from getting tech's most recognizable faces in the same room.

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