Timing a startup's expansion is one of the most consequential — and most frequently botched — decisions a founder will make. Scale too early, and you dilute focus before product-market fit is real. Wait too long, and a competitor claims the territory you left open. ALIAVIA Ventures co-founder Marisa Warren joined TechCrunch's Equity podcast to dissect where founders tend to go wrong.
ALIAVIA Ventures' Marisa Warren on Knowing When to Scale — and Where
ALIAVIA Ventures co-founder Marisa Warren joined the Equity podcast to break down the signals founders miss when deciding whether — and when — to expand their startups beyond initial markets.
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